The RummyCircle business model consists of providing a service to online rummy players, and collecting a small percentage of the amount a player plays as a service charge. The business model is similar to that of Ultimate Games, a freemium mobile games company. Ultimate Games offers users a free virtual currency and then offers top-ups every few hours. It plans to monetize the game through advertisements in the future.
While the internet user base in India was small at the time, investors were interested in starting new gaming startups. They were encouraged by the Chinese success of Shanda and Netease, and were keen on investing in Indian startups. Local investors continue to show interest in Ace2Three, while the company is now planning to expand to other card games.
Rummy Circle was founded in 2006 and is now the biggest rummy website in India. It is the flagship product of Play Games24x7, an innovative company that has been at the forefront of Indian online and mobile gaming. The company’s mission is to provide healthy entertainment for its users. It aims to offer a customized experience to its users by taking the time to understand their gaming psychology.
To enter a cash tournament, users must first deposit real cash into their Rummy Circle account. They can do this through credit card, net banking, or debit card. The minimum amount to deposit in a cash tournament is Rs. 25. Players can deposit as much as Rs. 500 into their account. If they win a cash tournament, they can withdraw their winnings at any time. It takes a few moments for the withdrawal to be processed.
Rummy Circle’s transformation process required an agile IT infrastructure and innovative development practices. CloudCover helped the company create automated CI/CD pipelines and migrated legacy applications to AWS. It also introduced a DevOps culture within the company, giving developers the ability to set up infrastructure within minutes.